CLOSING THE LOOP

Creating a circular economy together with independent opticians

Did you know that 4,473,602 frames are thrown away in optical stores in Belgium and the Netherlands every year?

4,473,602

4,473,602

frames

25,214,880

demo lenses

19,800

garbage bags

This waste generates
179 tonnes of CO2 per year when not recycled.

As many as 30.000 trees per year are needed to capture this CO2 impact.

Did you know that 96% of old eyewear can be recycled?

100% recyclable acetate frame

100% recyclable polycarbonate and acrylic demo lenses

100% recyclable metal wire core

100% recyclable silicon nosepads

100% recyclable acetate temple tips

not yet recyclable CR39 and mineral lenses

The value of recycling.

Did you know?

Most materials used in eyewear can be recycled into new eyewear

But in reality

An average optical store generates around 20kg of optical waste per year

Let’s work together

Together we can save 19.800 garbage bags of waste that would normally end up in landfills

Why ever?


Welcome to Ever – our name reflects our commitment to recycling that lasts for-ever.

We believe in closing the loop, ensuring that eyewear doesn't end up as waste in a landfill. Instead, it's a pioneering movement to reuse and recycle.

Our vision is simple – by breathing new life into old eyewear we are creating positive social and environmental impact.

Join us on a journey where each product contributes to a sustainable and stylish future.

Let's talk about closing the loop for-ever.

The ever benefits.

Be the change by recycling your optical waste and reduce CO2 emissions.

Give waste a new life by diverting materials away from landfills

Engage your customers in creating a positive social and environmental impact together

Attract the consumers of tomorrow. 63% of consumers find sustainability important, a number that grows every day

Become an expert and learn the facts about sustainable eyewear

Stay ahead of European regulations, recycling of eyewear waste will soon be compulsory

How does it work?

1 Sign up and become an Ever-member

2 Receive your collection box made out of recycled acrylic demo-lenses and communication material, flyers and window stickers

3 Receive access to our digital platform so you have all the tools to engage your customers online and in your optical store

4 When your re-usable shipping bag is full, we organize a CO2-neutral pick-up

5 The received frames are sorted by a social workplace; frames and lenses are recycled into new materials


Join the membership.

  • Recycle used eyewear, lenses and unsold stock

  • Engage your customers

  • Stay ahead of EU regulation

  • Create an impact in your local community

Starter pack

€25/recycle bag (about 4 euro/month)

Only pay for what you recycle
An average optician requires about 2 bags per year

  • Recycling of demo-lenses

  • Recycling of old frames

  • Shipping included, CO2-neutral

  • Convenient in-store pick-up once your recycle bag is full

  • Get featured on our socials & interactive map

Full circle pack

€15/month

A fixed amount per month with extra support to help you engage your customers

  • Recycling of demo-lenses

  • Recycling of old frames

  • Shipping included, CO2-neutral

  • Convenient in-store pick-up once your recycle bag is full

  • Get featured on our socials & interactive map

  • Official Ever transparent collection box

  • Official Ever window sticker and flyers

  • A tree is planted for every full recycle bag

  • Receive your yearly recycling impact report

  • Access to the expertise hub on sustainable eyewear

* Subscriptions can be cancelled monthly

Check the faqs or contact us.

Any questions?

Let’s make your eyewear last for-ever.

Being an ever member will help you strengthen and share the sustainable story you have always wanted to tell your customers.